Job Description
Description Who We Are
Fuelled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to 'my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jewelled bottles.
Our Mission
To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.
Summary
We're seeking an experienced PR & Events Manager to lead PR initiatives, corporate communications, and event marketing across the Americas. This role is responsible for creating memorable experiences that resonate with our community and reinforce our brand identity. You will identify, develop, and manage results-driven consumer and trade PR programs, corporate communications, CSR initiatives, crisis communications planning, and influencer and consumer event strategies to support new and existing brand initiatives that drive awareness and position Kayali as a leader in the industry.
Responsibilities: - Develop and implement comprehensive PR strategies aligned with KAYALI'S marketing calendar and global brand objectives
- Drive KAYALI's Media Impact Value (MIV) growth across press and earned media
- Coordinate sponsorship, media and press opportunities
- Nurture and leverage relationships with existing and potential media/brand partners
- Grow and maintain stellar brand awareness and find like-minded brands to collaborate with
- Support in managing reputation and handling sensitive issues with timely, strategic responses in collaboration with the global PR team
- Conceptualize plan, and manage a range of high-profile brand events, product launches, and masterclasses, ensuring each event embodies our brand's essence and values
- Develop and implement comprehensive event strategies that align seamlessly with marketing objectives and brand guidelines, positioning our brand as a category leader
- Oversee and control event budgets, timelines, and logistics to ensure efficiency, quality, and an outstanding event experience
- Coordinate and collaborate with key internal stakeholders and external vendors to achieve flawless execution and cohesion across all event components
- Build and maintain strong relationships with global team to ensure the delivery of world-class events, tailored to the Americas
- Conduct thorough analyses of event performance and generate detailed reports, providing actionable insights for continuous improvement and enhanced ROI
- Work closely with the Influencer team to leverage and execute on collaborations and events
- Identify and coordinate CSR (Corporate Social Responsibility) initiatives that align with Kayali's values and enhance brand reputation
- Manage PR and Event Agencies to ensure best in-class strategies and flawless execution
- Review and manage PR budget and goals
- Manage timelines, and logistics of all press material to ensure successful launches
Requirements - 8+ years of experience in PR and event management, preferably in the beauty or lifestyle industry.
- Proven track record of successful large-scale events.
- Strong project management and budgeting skills.
- Understanding of beauty industry trends and influencer landscape.
- Excellent communication and networking abilities.
- Experience coaching, developing, and managing direct reports.
- Excellent team player
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