Job Description
Position: Marketing Expert
Location: 100% Remote
Duration: 12+months
Job Description:
- We are looking for a Marketing Subject Matter Expert (SME) with strong domain knowledge and analytical acumen to help train, evaluate, and fine-tune AI models for marketing.
- This individual will serve as the bridge between marketing strategy and AI systems, ensuring that models accurately understand marketing concepts, workflows, and business goals.
- The ideal candidate brings hands-on experience across the marketing funnel from campaign strategy and content creation to analytics and optimization and a passion for leveraging AI to enhance marketing intelligence and automation.
- You will collaborate with data scientists, engineers, and product teams to help build next-generation AI models capable of powering marketing assistants, campaign optimizers, and predictive analytics tools.
Key Responsibilities: - Domain Training & Annotation
- Provide domain expertise during model training, ensuring AI systems understand marketing terminology, logic, and workflows.
- Label, curate, and validate datasets containing marketing materials (ad copy, campaign briefs, KPIs, customer segments, etc.).
- Design realistic scenarios and data prompts representing different marketing contexts (e.g., brand launches, A/B testing, multichannel campaigns).
- Workflow Simulation & Process Mapping
- Translate end-to-end marketing workflows (e.g., campaign planning execution measurement optimization) into structured training data for AI learning.
- Identify decision points, metrics, and dependencies in marketing operations that AI systems must recognize.
- Collaborate with ML engineers to represent these workflows in AI-friendly formats (taxonomies, knowledge graphs, or structured datasets).
- Model Evaluation & Feedback
- Review AI-generated outputs for marketing relevance, creativity, tone, and compliance.
- Provide structured feedback and improvement strategies to improve model understanding and response quality.
- Develop and refine evaluation criteria (e.g., campaign effectiveness, audience relevance, brand consistency).
- Strategic Collaboration & Innovation
- Partner with product teams to define AI-driven marketing use cases (campaign recommendations, content personalization, audience segmentation, performance prediction).
- Bring a creative problem-solving mindset to identify opportunities where AI can improve marketing efficiency and decision-making.
- Stay current with evolving marketing technologies, data platforms, and generative AI tools to inform model enhancement.
Required Qualifications: - Bachelor s or Master s degree in Marketing, Business, Communications, or related field.
- 7 12 years of hands-on experience in marketing, with exposure to:
Public: - Campaign strategy and execution (digital, social, performance, and/or brand marketing)
- Marketing automation tools (HubSpot, Salesforce Marketing Cloud, Marketo, etc.)
- Analytics and measurement workflows (Google Analytics, Looker, Power BI, etc.)
- Customer segmentation, journey mapping, and content strategy
- Media planning, A/B testing, and ROI optimization
- Seo research using AI/ML methodology to get the best output.
- Proven ability to translate real-world marketing problems into structured data or process documentation.
- Excellent communication and documentation skills able to articulate domain logic clearly to technical teams.
- Experience collaborating cross-functionally with data science, product, or engineering teams.
Ideal Workflow Experience: The candidate should have practical experience managing or contributing to several of the following workflows:
Campaign Lifecycle Management:
- Brief creation, creative development, approval, launch, tracking, and post- campaign analysis.
Performance Marketing:
- Keyword research, bidding strategy, conversion tracking, and A/B testing.
CRM & Marketing Automation:
- Lead scoring, email drip campaigns, segmentation, personalization, and customer retention programs.
- Content Strategy & Social Media:
Public: - Editorial calendar planning, content generation, influencer marketing, and engagement analytics.
- Data-Driven Marketing
- Using data to optimize campaigns, build dashboards, and interpret KPIs.
- Brand & Communication:
- Managing tone, consistency, and storytelling across channels.
Thanks & Regards,
Chiranjeevi Kosetty
Desk: 901-466-4709
Email: chiru@conchtech.com
Conch Technologies Inc |
Job Tags
Remote work