Job Description

American GroundPro is hiring a full-time Sales & Marketing Assistant to support business development, lead generation, client retention, and administrative sales operations.

This role blends outbound prospecting, CRM management, past-client reactivation, and sales support. You’ll help generate new opportunities, strengthen existing relationships, and support the sales pipeline from first contact through follow-up.

Industries we serve include landscaping, construction, municipalities, HOAs, CDDs, and property management.

Key Responsibilities

Lead Generation & Prospecting

• Research and build prospect lists using LinkedIn, Google, and industry databases
• Identify decision-makers (property managers, CAMs, facility managers, landscapers, municipalities)
• Conduct cold outreach via phone and email
• Qualify leads and schedule appointments for the sales team

Past Client Reactivation & Retention

• Proactively reach out to past clients to identify: Redo opportunities (mulch refreshes, enhancements, seasonal work)
• Recurring or retentive maintenance needs
• New properties under management
• Maintain organized follow-up schedules for annual and seasonal services
• Support reactivation campaigns and relationship touchpoints
• Document insights and opportunities in the CRM

CRM & Sales Administration

• Maintain accurate CRM records (Pipedrive)
• Track outreach, notes, and lead stages
• Enter approved estimates into company systems
• Assist with invoice entry and documentation
• Provide weekly reporting on activities and pipeline health

Customer Experience

• Send post-project customer satisfaction surveys
• Track and summarize client feedback
• Support customer appreciation and retention initiatives
• Assist with professional follow-up communications

Marketing Support

• Website management, WordPress experience a plus
• SEO
• Google ads & digital advertising
• Social media management
• Content creation
• Email marketing
• Sales & Business Development Support
• Analytics & reporting
• Brand Management
• Events & Trade Shows

Qualifications

Required:

• Strong organization and attention to detail
• Professional phone and email communication skills
• Comfortable with cold outreach and follow-up
• Proficiency in Microsoft Office or Google Workspace

Preferred:

• WordPress
• Google Ads
• Google Analytics
• Google Search Console
• SEO tools
• Canva and/or Adobe Creative Suite
• Microsoft Office Suite
• CRM platforms (HubSpot, Salesforce, Zoho, etc.)
• Social media management platforms
• Strong writing, communication, and organizational skills
• Basic photography and video editing skills
• Background in landscaping, construction, real estate, or property management (a plus)

Ideal Candidate

• Detail-oriented and dependable
• Confident communicator who builds rapport easily
• Self-starter who takes initiative without constant direction
• Comfortable balancing outreach, admin work, and follow-up
• Strong follow-through and task ownership

Why Join American GroundPro?

• Growing Florida-based specialty services company
• Direct impact on revenue and client retention
• Stable, full-time role with growth potential
• Tight-knit, high-accountability team

This role is ideal for someone who enjoys building relationships, staying organized, and helping turn past clients into repeat business.

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