Job Description

Is this the role for you?

We’re looking for a Senior Marketing Manager to join the 5 Marketing team. This team helps audiences discover the best of 5 across linear, streaming and digital platforms through thoughtful, effective marketing campaigns.

In this role, you’ll lead integrated 360 campaigns for priority content and help shape audience-led content strategies that build reach, engagement and brand reputation. You’ll work closely with teams across the business and with external partners to deliver campaigns across paid, owned and earned channels.

This could be a strong fit for someone with experience in broadcasting, streaming, entertainment or consumer marketing who brings a strong understanding of digital marketing, media planning and team leadership.

What you’ll be doing?

• Lead the planning and delivery of integrated 360 marketing campaigns across paid, owned and earned channels
• Work with cross-functional teams to create audience-led campaigns that support reach, conversion and retention across the 5 portfolio
• Define campaign positioning, messaging and launch phases for priority titles
• Oversee multi-title campaign planning to ensure joined-up, effective cross-promotion
• Coordinate campaign delivery across on-air, on-platform placements, social, digital media and CRM
• Review and shape media plans with the Media & Strategy team to ensure channel mix, audience targeting and timings align with campaign goals and budgets
• Apply digital marketing expertise across paid social, programmatic, search and video to support strong execution across digital channels
• Build and manage relationships with external partners including distributors, studios and production companies
• Line manage and support a direct report through clear objectives, regular feedback and development conversations
• Work with the in-house creative team to deliver campaign assets across promo, key art and digital, tailored for each platform
• Manage multiple campaigns at once, balancing timelines, budgets and approvals
  Identify delivery risks early and help keep projects moving
• Review campaign results and contribute to post-campaign analysis, including audience, streaming, digital and media performance

What we’re looking for

• Experience planning and delivering integrated, multi-channel marketing campaigns at scale
• Experience writing clear campaign briefs, including positioning, messaging and launch plans for key titles
• Good working knowledge of digital marketing, including paid social, programmatic display, video advertising, SEO/SEM and CRM
• Understanding of media planning principles
• Knowledge of commercial TV, broadcast and content marketing across linear and streaming platforms
• A strong understanding of brands and audiences
• Experience supporting content strategy and leading marketing projects independently
• Strong collaboration and stakeholder management skills
• Experience working with in-house creative teams to deliver campaign assets across promo, key art and digital, tailored for each platform
• Experience applying brand guidelines consistently across different audience touchpoints
• Strong organisational skills, with experience managing multiple campaigns and balancing competing priorities
• Ability to use campaign and audience data to review performance and identify insights for future activity
• Experience managing or supporting others through coaching, feedback and clear objective setting
• Experience managing budgets

#LI-RE1

Channel 5 is an award-winning public service broadcaster and the UK's third latest commercial TV station,  reaching 3 in 4 of the UK viewing public each month. The channel has a diverse schedule of original programmes across genres including issue-led documentaries,  popular factual,  accessible history,  stunning natural history,  inclusive entertainment and reality,  top level sport,  high quality scripted programming,  headline-grabbing current affairs and critically acclaimed children's and news programming. Channel 5 is a unit of Paramount Global. 

Paramount is an equal opportunity employer (EOE) including disability/vet. 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

If you have any difficulties in applying or require access needs arising from a mobility or any other impairment please let us know by emailing uk.recruitment@vimn.com or calling 0207 555 1234. We can then ensure your experience and visit is as smooth and enjoyable as possible. 

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