Job Description

Senior Paid Search Manager – Google Ads

Location: Austin, TX | In-Office

• Salary: $90,000–$130,000, depending on experience
• Benefits:
• 20 days of PTO
• 10 paid holidays
• IRA plan with up to 3% company match
• Medical, dental, and vision insurance
• Company covers 90% of medical insurance premiums
• Paid parental leave
• Additional company perks and benefits

About the Opportunity

We are seeking a highly analytical, hands-on Senior Paid Search Manager to take ownership of Google Ads and paid search performance for a rapidly growing organization.

This is a high-impact role for someone who has personally managed significant Google Ads budgets and knows how to connect advertising spend to qualified leads, customers, revenue, and measurable business results .

You’ll have significant ownership over strategy, execution, optimization, tracking, attribution, and reporting in a fast-moving environment where your work will directly influence growth.

What You’ll Do

• Build, manage, and optimize Google Search campaigns.
• Manage and optimize significant paid search budgets.
• Improve lead quality, cost per qualified lead, and customer acquisition performance.
• Own conversion tracking, attribution, and reporting across Google Ads, GA4, Google Tag Manager, call tracking, and CRM systems.
• Analyze search terms, conversion rates, lead quality, funnels, and ROI to identify opportunities.
• Test ad copy, landing pages, targeting, bidding strategies, and new growth opportunities.
• Partner with marketing, leadership, intake/sales, and technical teams to improve campaign performance.
• Identify and eliminate wasted spend while continuously improving campaign efficiency.
• Leverage AI and automation where appropriate to improve campaign execution, analysis, and reporting.

What We’re Looking For

• Proven, hands-on experience managing Google Ads campaigns.
• Experience generating leads, consultations, customers, or signed cases through paid search.
• Experience personally managing $100K+ per month in Google Ads spend .
• Strong knowledge of:
  • GA4
  • Google Tag Manager
  • Conversion tracking
  • Call tracking
  • GCLID attribution
  • Offline conversions
• Strong understanding of CPL, CPA, qualified lead rates, conversion funnels, ROAS, and revenue attribution.
• Ability to provide specific examples of campaigns you personally managed, optimized, and improved.
• Strong analytical, problem-solving, and communication skills.
• Ability to work independently and take ownership of results.
• Experience in competitive, lead-generation-focused environments.

Nice to Have

• Personal injury, legal, or other professional services marketing experience.
• Experience optimizing campaigns toward qualified customers, signed clients, or revenue.
• CRM integration experience with platforms such as Salesforce, HubSpot, Litify, or Filevine.
• Landing page testing and conversion rate optimization experience.
• Multi-market or multi-location campaign management.
• Experience using AI and automation to improve paid search performance.

Industry experience is not required — we’re most interested in candidates who can demonstrate measurable growth and business impact.

What Success Looks Like

In this role, you’ll be successful if you can:

• Connect paid search spend directly to qualified leads and revenue.
• Continuously test, learn, and optimize based on data.
• Improve lead quality while reducing wasted advertising spend.
• Take ownership of performance without relying heavily on agencies or large teams.
• Move quickly and identify opportunities to drive meaningful business growth.

Team & Work Environment

You’ll work closely with marketing leadership and a small, collaborative team, giving you significant visibility and ownership.

The role is based in Austin, TX with a preference for in-person collaboration, but there is flexibility for the right candidate. The team values face-to-face interaction while maintaining a practical, flexible work environment.

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